Leena at leenaeats.com has posted the results of her food blog/print media survey, which attempts to evaluate who is reading food blogs and how they feel about blogs relative to print media and how often they read both. More than 1800 people responded, she writes, enough to make her results not insignificant. One surprise is how affluent people who read food blogs seem to be (or at least those who take the time to fill out a 38 question survey, or at least those who fill out surveys claim to be). Not surprising: more girls than guys read food blogs. Surprising: they feel info on the blogs is equally reliable as info in print media. Not surprising: people who responded to a survey on a food blog tended to read food blogs more than print. Surprising: they didn’t feel that they spent less time with print media because of the blog. And some said they read more print media because of blogs.
Great work Leena, hope you get an A. Maybe if Pete Wells or Nick Fox sees your post, they might consider a short thought piece or reported essay from you for the Times on your results—after all they publish both print media and blogs, and I'd like to read a more thorough analysis and response from you on what you've learned.
deedee
Wanted more Bourdain in this. Make it so.
applehome
Recent related discussion at stuff@night with 8 chefs dissing the blogs and discussion sites like chowhound, as well as the impact of TV.
Available here:
http://stuffatnight.com/boston/stuffatnight/archive/2008/06/13/what-s-cooking.aspx
Chowhound discussion going on here:
http://www.chowhound.com/topics/531436
Seems like the chefs are forgetting that they got into a service business. Don't blame the messenger - if the medium has gotten more expansive, there is simply more feedback. The signal to noise ratio within that feedback isn't necessarily any better or worse - there were ignorant reviewers in print before, and there are plenty of ignorant bloggers now. Whether you're a chef or an eater, you listen to the ones that are really saying something, ignore the rest.
Lots of ignorance on TV. Speaking of which - where do you get off marking your home-boy Symon down on the olive battle - or was that that fruitcake Knowlton... You need to keep better company as far as judges go. Try wrangling a spot for Tony next time - Scripps will forgive and forget for ratings, no?
ruhlman
thanks for those links. i wish chefs would distinguish in their in their minds the difference between blogs and anonymous commenters on foodie community boards.
Francis
Thanks for posting this! Very interesting info - and degree program.
Judith in Umbria
I think a lot of weary food bloogers will be eager to see who is reading, why and what they do with the information they get. Other than glad hander fans, real, cogent comments are hard to come by.
Bloggers Tips
thanks to this Food Blog Readers Survey Results
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