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On Going Where You Don't Want To Go

Published: Oct 5, 2007 · Modified: Oct 5, 2007 by Michael Ruhlman · 20 Comments

Road(On the road to Durham, photo by Anna)

So I go to Durham do to some blogtogether thing because Anton Zuiker was so sweet in the way he asked, and he asked long ago when I wasn’t buried. I was packing and thinking, why am I doing this?  Do I really want to spend two nights in the Durham Marriott  (though I was once employed as a cook by Marriott, grill station, always wound up on grill), when I ought to be at home with my family, getting money work done?  No.

But I went, and Anton, who is such a lovely human being I think he must be from another planet, picked me up and took me to The Regulator, one of the blessed indy bookstores, for a reading and there in the front row was my mentor Reynolds Price in his wheelchair and snowy hair with a gigantic mischievous grin.  And an earring.  It’s hard to get up and do a reading when your mentor is sitting right there grunting and umming thoughtfully.  But a thrill also. The place, of course, was packed, but I spotted a face in the back row. I halted mid-sentence and said “Scott?”  The kid, a dukie, shook his head and said, “Brian.”  You're right!  Bryan … Zupon, doing whacky cooking in his crummy central-apartments apartment for strangers, and still getting all his homework done on time.  I found out about him a year ago when a Duke magazine writer called to interview me about him and I looked into his egullet posts.  Very cool to meet him—there’s got to be something wrong with this kid.  In a good way.  Anton took us to get some excellent local frozen concoction after the reading and then Scott, or Bryan, flip flopped off and we headed our way to the Q shack and Brian Russell or Drew said, “He’s supposed to be in the New York Times Magazine next Sunday, can you believe it?”  Good luck, Scott.

Next day, Anton hauled me out of bed in time to make a 10 a.m interview.  “Who?”  I asked.  “His name is Dan Ariely.  He’s a professor in the business school.”  “Why does he want to meet with me?”  “I’m not sure actually. He’s doing some sort of research about food.  He’s Israeli.  He was in a horrible accident when he was young and was burned over most of body.  He’s written about it.”  “I see.” 

The prof was dressed casually and seated us on large floor cushions, asked if we wanted a coffee and made himself an espresso, immediately launching into a description of the work he did, part of which studied how our expectations changed our responses to the world.  For example, one test involved a beer tasting in which volunteers tasted two beers, actually the same beer, but one had some balsamic vinegar in it.  One group was told this ahead of time and was asked to evaluate the beer.  They all but unanimously disliked the beer with balsamic.  But the next group was simply asked to taste two beers and evaluate.  They all but unanimously preferred the one with balsamic.  The experiment illustrated how our expectations affected the way we experience taste.

So, basically, the study shows that we’re still all five years old when we eat and allow our expectations to determine whether we will like something.  This is why my son will only eat macaroni, carrots, peanut butter and plain chicken breast.  I think I’ll just tell him that everything pretty much tastes like chicken and hope for the best. This is the American way.  Tastes just like chicken caesar.

Ariely studies the irrationality of supposedly rational humans—and has written a fascinating book about it, called Predictably Irrationonal due out in February.  It's enthralling and smart.

Why was I there?  Professor Ariely wants to write a cookbook, one that in part explored how our decision making in the kitchen reflects broader patterns about how we live our lives, and he wanted to pick my brain.  I asked him if he’d read The Making of a Chef.  The rat hadn’t heard of it.  But every now and then you find yourself in the presence of someone who is so obviously smarter than you, leagues above you, that you don’t want to leave.  And I didn’t—I wanted to stay all afternoon and interview the guy.  But I had a radio gig to go to.

Anton took me to WUNC, the local NPR affiliate, to be on the show of Frank Stasio.   Frank Stasio?  The guy I used to hear all the time, a national political reporter for NPR?  Cool. And Kelly Alexander was a guest, too.  She was my editor on a story I did for Saveur on Ingrid Bengis, lobster purveyor to the stars, a singer, teacher and author.  On the show I suggested that one of the five things everyone should eat before they die is flesh from a recently slaughtered animal, ideally having witnessed the slaughter—I bet that gets cut. I was trying to make a point about knowing what you’re eating, all that’s involved in the food that we eat, but it didn’t come out right.

I worked in the afternoon and Anton picked me up for a splendid dinner at the Piedmont with an outstanding charcuterie platter, dry cured meets, excellent pate and headcheese (thank you Drew Brown and Andy Magowan and staff!).  The main course featured the loin of pork, all of which was from a breed of hog that was partly ossabaw, raised by Eliza McLean, local being a feature of the evening.

I met many other bloggers, such as Bora, Anna who takes pictures while driving, and Brian Russell and Varmint, former legal counsel for egullet, among other bloggers.  Blogging is in a way a very isolated and potentially isolating activity, regardless the views and comments on the blog. How good it was to be face to face with people.  I think this will be an increasingly important part of keeping blogs vital, so thanks Anton for showing me that.  I don't like people and crowds, generally.  If I'm not working, I like to be alone.  But this was strangely satisfying and welcomed.  A delight.  And Durham, the place I adore but didn’t want to go to, became the site of a mini odyssey I didn’t want and or expect.

I have to go more place I don’t want to go to. 

The next morning I got on a plane and met my wife in New York for the party for The Next Iron Chef America (a swell time but what i really wanted to do was have dinner with my wife at The Spotted Pig, and we did and we had some amazing pig parts) …

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Reader Interactions

Comments

  1. Tags

    October 05, 2007 at 11:47 am

    I'll have to read Predictably Irrational. It looks like a great book, mining a rich vein that is only starting to be tapped, like Blink by Malcolm Gladwell.

    Not sure how a Dukie ended up on a station called "WUNC." Irrational maybe, but not terribly predictable.

    Your book tour will probably take you to plenty of places you don't want to go. Just remember how nice things turned out in Durham. (Figures you'd go to school in a town with ham in the name.)

    Reply
  2. GaryG

    October 05, 2007 at 1:38 pm

    That "frozen concoction" was Locopops (http://www.ilovelocopops.com/), bub. Don't you forget it. Seriously great to see you and have that fabulous meal at Piedmont. And Bryan in the NYT, holy cow. I've eaten at his place and need to again before he graduates and becomes some sort of insufferable business process consultant.

    Reply
  3. artnlit

    October 05, 2007 at 2:31 pm

    For those curious about locopops like myself:

    "How to describe a locopop? Locopops are Mexican paletas. Cold, fruity or chocolatey or spicy. Fresh with ripe fruit. Just try one, trust me."

    Reply
  4. Anton Zuiker

    October 05, 2007 at 9:03 pm

    The mother ship won't come back for me until I've tried all human food, but since the Piedmont dinner was my first taste of headcheese and rillete, I'm in for a long stay on this planet. Great stuff, and reason enough to make the most of wherever you find yourself. Thanks for visiting Durham, Michael, and for saying "yes."

    Reply
  5. Bob delGrosso

    October 05, 2007 at 9:04 pm

    "
    I suggested that one of the five things everyone should eat before they die is flesh from a recently slaughtered animal, ideally having witnessed the slaughter—I bet that gets cut.I was trying to make a point about knowing what you’re eating, all that’s involved in the food that we eat, but it didn’t come out right."

    There's almost no way to make that come out right to an interviewer who may feel that he has to shield
    an audience who has never killed and eaten anything other than a clam.

    I really like the unedited feel of this post, it was raw and very exciting.

    Reply
  6. Tags

    October 05, 2007 at 9:55 pm

    Yes, for excitement it's hard to beat freshly slaughtered prose, especially when it's raw..

    Reply
  7. Snoozer

    October 06, 2007 at 12:25 am

    Slaughtered prose does not taste good. I read way too much of it every day. Minor cases can be treated with good coffee and excellent chocolate
    70%+. Major offenses require alcohol and more fine chocolate, and if necessary, pharmaceutical intervention.

    Reply
  8. Anna

    October 06, 2007 at 12:48 am

    Taking pictures while driving? What can I say. I take risks for my art... eerrrmm blog.
    Blogging really can be isolating. It is nice to get a reminder that there are people behind the posts and pictures, and that there is more to them then the blog. Sometimes.

    Reply
  9. I, wanna know

    October 06, 2007 at 11:22 am

    Fascinating, but what about those flying ants at the Jake? What's up with that?

    Reply
  10. Bob delGrosso

    October 06, 2007 at 11:54 am

    Was this posted after you had lunch in Chicago Rolling Stone?

    http://leisureblogs.chicagotribune.com/thestew/

    Reply
  11. ruhlman

    October 06, 2007 at 12:36 pm

    bob, it certainly wasn't posted before the lunch. And again it is the nature of my travels that when i woke yesterday morning i had did not know that I'd be having lunch with heston blumenthal or ferran adria. i had never met heston. he's energetic and smart and articulate. i don't know about those ipods though! and ferran. can't tell you how frustrating it is to have such a language barrier. what he has been able to say through an interpreter suggests and thoughtfulness and intellect beyond what American media has been able to convey. and the lunch, melding traditional mexican preparations and haute cuisine by Rick Bayless and his staff was truly impressive.

    and yes, those bugs last night. it obviously shows that the tribe has more in its arsenal than bats and balls!

    Reply
  12. John

    October 06, 2007 at 8:48 pm

    I, personally, am glad you came to Durham. It was a pleasure meeting you and thanks for signing.

    Reply
  13. Kirk

    October 06, 2007 at 10:28 pm

    "Make conversation with people you don't know." I think that's what you said at dinner, at least words to that effect. Words that hit home to a semi-anti-social, introverted guy from the Midwest who wound up finding a home in North Carolina. Life is a lot more fun when you take a genuine interest in others, ask them questions and listen intently to their stories.
    Thanks for coming to Durham and for your graciousness and generosity of spirit.

    Reply
  14. Snoozer

    October 07, 2007 at 1:22 am

    So, Michael, this evening my husband and I will be fed by one of this seasons Next Iron Chef America contestants, Morou, at his Farrah Olivia restaurant -- or his designee. We are looking forward to it with anticipation. Yum, Yum.

    Reply
  15. sorchar

    October 07, 2007 at 4:39 pm

    That study makes an excellent point. I'm still working to override my own natural tendency to avoid the new and unfamiliar. Doing much better at it. My son, on the other hand, is a naturally adventurous sort - especially when it comes to cheeses. If it's cheese in any form, he'll give it a try. I think he gets it from his father's side of the family, since my husband was a Navy brat who ate mashed octopus as a wee thing in the Phillipines.

    Reply
  16. MichaelG

    October 08, 2007 at 12:32 pm

    Brings back memories! We skated for far longer than we could have expected telling our toddler daughter that all manner of things were chicken. Now my grandson likes chicken.

    Reply
  17. AcidQueen

    October 08, 2007 at 2:50 pm

    Michael, you need to come on down the road to Raleigh next time you're in the Triangle--we're not exactly slouches in the food department either, yanno! 😉

    Reply
  18. Marlies

    October 08, 2007 at 4:46 pm

    A few years ago I wanted to help with the processing of a butchered pig in a tiny village in Germany. The butcher arrived the next morning after hanging the disembowelled carcass overnight in the barnyard. He was carrying a sack of hot, crunchy breakfast rolls, and after grinding up a few lean pieces of meat he added onions and seasonings and made open sandwiches of the pork tartar with the Broetchen (rolls). I can still taste them.
    Best breakfast I ever had.

    Reply
  19. inny

    October 08, 2007 at 6:34 pm

    Dan? Wow - I went to grad school with him. Terrific guy - glad to hear he's doing well (thanks for the link). Guess I have another book to add to the list (but not before Charcuterie - I swear!)

    Thanks for the little trip down memory lane... now I have a craving for some grits and a Weeping Radish Ale.

    Reply
  20. Hillary

    October 09, 2007 at 5:21 pm

    I love that you're still not over the chicken ceasar! Haha. I'm glad you enjoyed your dreaded trip! I know Anna enjoyed meeting you and I'll look forward to her blog improvements, though I'm already a fan of hers.

    Reply

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